The need to develop a Richmond Valley Tourism Development Plan was identified as an important priority by RVC following the establishment of a renewed strategic focus on the management of tourism for towns and villages across the Richmond Valley region. The Plan identifies important approaches to move forward, such as:
- The establishment of working groups to assist with industry development and engagement, accommodation development, and development of a new agri-based tourism strategy.
- Development of strategies for product development, the Pacific Highway bypass, visitor road signage, Richmond Valley events, Richmond Valley Visitor Information Services, as well as annual marketing plans.
- Continuing to work with Richmond Valley Council’s Assets team to determine the feasibility of new infrastructure, such as Casino Riverside Amphitheatre and Drill Hall Project and the Woodburn Riverside Rejuvenation Project, as well as the enhancement of existing infrastructure, like the Casino Civic Hall.
- Supporting operators to develop new products which focus on distinctive experiences related to leisure, nature-based, regional food, and arts and culture.
Richmond Valley Tourism Development Plan is a living document, which provides an integrated framework and clear strategic directions to build a resilient visitor economy for the Richmond Valley region over the next four years. The successful implementation of this Plan will require participation and cooperation of tourism and business operators as part of a ‘whole-of-destination’ approach. The Plan can also be used as a resource to apply for relevant funding opportunities.
To download a copy, click below.